Project start

• Researching similar business.
• Researching for the feel and mood the client wants to create.
• Brainstorming turning their ideas into a visual story.
• Creating multiple moodboards.

Mid way

• Sketching everything and anything that comes to mind when focusing on the feeling they want to create.
• Picking multiple ideas and pushing them a bit more.
• Picking one and creating a detailed sketch.

Final

• Digitalizing the sketch I made.
• Picking a colour palette based off the design.
• Tweaking fine details.
• Send to client.